hello.
I turn “We’re hiring” into “Where do I sign?”
about me.
I’ve worked on employer brands since before LinkedIn existed. (Yes, there was life before social media — it just looked a lot like a careers page with Comic Sans.)
​
Now, with 20+ years in Employer Brand, Engagement, Internal Communications, Content, Marketing and Candidate Journeys, I help organisations define their EVP and turn it into campaigns and experiences that sometimes even win awards.
hello again.
Turns out I’ve actually done this before — here’s the evidence.
wagamama
RAD AWARD WINNING BEST EMPLOYER BRAND
Take a look at some of the work that developed throught the analysis and research of the wagamama employer brand both in the UK and US.
Insight to Activation
Taking a well known brand from EVP to Employer Brand
Ericsson
Diversity and Incusion was a key focus for Ericsson - here you can see some of the work and activation projects we implemented
Ericsson Case
Take a look at the case and some of the results
South Pole EVP Report
Building a global EVP and employer brand across 32 countries and 64 nationalities
South Pole EVP Playbook
How we took research to activation
Intercom
A look at content and landing page design examples for a global tech company
Sainsburys
Working with Sainsburys over a 7 year period saw us research and activate an ongoing and ever changing brand proposition.
Explore Early Careers Campaign
How South Pole developed a global intern program to attract the next generation of climate champions
Sainsburys Early Careers Campaign
Stakeholder trust and relationships allowed us to take Sainsburys from orange to monochrome!
Talent Landscape Audit
Research performed across 13 EMEA location to identify the best channels to market potential new candidates
Portfolio
An overview of my past projects in Employer Brand
spoiler!
It’s not all campaigns and comms — sometimes I dig into the numbers. These talent market reports helped organisations understand who they’re really trying to hire.
Launching an employer brand in new regions
Attracting tech talent through employer brand content in the Netherlands
Attracting & Retaining a Diverse Workforce
A deep look into tackling diversity and inclusion in the workplace and how to attract world class diverse talent
The Great Tech Talent Hack
Take a look at the insight and feedback from top businesses who attended our latest workshops
Building a World Class EVP
​
Brochure to accompany the EVP brunch workshop explaining the IDeA framework and PROUD approach.
Social Employer Brand ​
Brochure to accompany the brunch workshop outlining some social strategies and how to market your employer brand over social media.
Engaging 5 Gens in 1 workplace
This download supports the workshop that takes a look at how to engage with an age diverse workforce.